I came across this via Qdoba's Facebook page, and thought it was funny and an interesting marketing tactic. Also, I love Qdoba, so I wanted to share this with you all.
The site is called Food Lovers Fighting Burrito Boredom, and it's a group designed to diagnose and treat boring burrito sufferers, haha. I built my boredom-fighting meal and got a coupon for 50% off my entree purchase, woo! Check out the site if there's a Qdoba by you, definitely worth it for a discounted (or possibly free) meal!